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Payless is a brand mostly known in the United States as being wholesome and discounted. The angle the US Hispanic market needed to take was appealing to moms that are the main purchaser for their home. For the Hispanic market, moms are very near and dear to the heart and have some universal truths that most of us can relate to.

Latin America & Puerto Rico spot for Mother's Day:


Latin America & Puerto Rico spot for Back To School:







Latin America & Puerto Rico spot for Holiday:


Latin America & Puerto Rico spot for BOGO (Buy One Get One):






CD: Susan Bertocchi
CW: Olga Fuster