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C&W Communications is a telecommunications company which has operations in the Caribbean and Central America. +Móvil is the leading telecommunications company in Panamá and is actually jointly owned by the Panamanian State. With the most cell towers in the country, it is known as the strongest and most reliable signal in Panamá (La Señal de Panamá).

We took advantage of the strength and history of the brand in order to show the extent to which progress  can be achieved when being connected to the Panama Signal. The campaign highlights 5 different people that all use +Móvil’s range of services in their everyday life to progress and achieve more. From a lowly ranger to a auto shop owner, everyone can continue to do more when connected to the strongest signal in Panamá.

“Puedes Más con La Señal de Panamá” 

The campaign launched with 2 anthem spots, 5 individual stories for TV, a ton of social and collateral. The beauty of this campaign was that an offer was never involved with our heros. This is all about getting to know our heros and how they are truly achieving more being connected.











Social Media Each hero had their own unique social media story. General content that spoke to them and who they are and one about connectivity and how they use technology to stay connected.

Hipoloto Social:


Anita Social:


Annissamyd Social:


Karol Social:




CD: Ana Testa
CW: Olga Castellanos
AD: Lauren Solberg
Production: Vato LA