TIKTOK NEWFRONTS
TikTok NewFronts 2021 was a dynamic 45 minute-long digital presentation of how the platform drives culture. Run of show included a series of TikTok 101 sizzles, virtual panels, fireside chats, even a live musical performance by Tai Verdes. Working with the amazing team at Young Hero, I acted as Creative Director overseeing the project.
WHAT IS NEWFRONTS?
NewFronts is a highly anticipated annual industry event where digital and social platforms showcase what makes them tick. For TikTok, this means capturing how they spread creativity and joy while connecting brands, creators and fans.
DESIGN SYSTEM
The goal of the design system was to harness TikTok’s playful energy to drive momentum throughout the 45 minute-long presentation. By creating dynamic elements, we were able to transition from section to section with ease and purpose while providing the stars of the show (TikTok executives and creators) their own unique treatment and personality.
