https://paolallaneza.com PAOLALLANEZA Tue, 16 Nov 2021 18:28:38 +0000 https://paolallaneza.com en https://paolallaneza.com/Homepage Fri, 29 Dec 2017 15:41:36 +0000 PAOLALLANEZA https://paolallaneza.com/Homepage https://paolallaneza.com/Alienware Sat, 30 Dec 2017 00:10:50 +0000 PAOLALLANEZA https://paolallaneza.com/Alienware Alienware ScreenshotsAlienware is a Dell-owned gaming computer. The best in gaming technology. It prides itself with having the best graphics and all-around best performance out of any other gaming computer. This campaign was recognized in Lürzer's Archive, Ads of the World, Best Ads on TV, and AdeeVee. <img width="5000" height="3334" width_o="5000" height_o="3334" data-src="https://freight.cargo.site/t/original/i/7637b7c4d259bee0bb95edc87396d841d90a08603d7905dbe8d19a483f052d99/Dell_Alienware_Screenshots_AdStars_2400x1600_Chicago_2.jpg" data-mid="8571068" border="0" src="https://freight.cargo.site/w/1000/i/7637b7c4d259bee0bb95edc87396d841d90a08603d7905dbe8d19a483f052d99/Dell_Alienware_Screenshots_AdStars_2400x1600_Chicago_2.jpg" /><img width="5000" height="3334" width_o="5000" height_o="3334" data-src="https://freight.cargo.site/t/original/i/d630427f681cf20949555fbad1fd5b5f46146ba2c893010d24b8763cfe76b91d/Dell_Alienware_Screenshots_AdStars_2400x1600_London_2.jpg" data-mid="8571069" border="0" src="https://freight.cargo.site/w/1000/i/d630427f681cf20949555fbad1fd5b5f46146ba2c893010d24b8763cfe76b91d/Dell_Alienware_Screenshots_AdStars_2400x1600_London_2.jpg" /><img width="5000" height="3334" width_o="5000" height_o="3334" data-src="https://freight.cargo.site/t/original/i/8a8f56171215610440278faef7fa6ddf8f16b11b261f139a96117387f39541c8/Dell_Alienware_Screenshots_AdStars_2400x1600_NewYork_2.jpg" data-mid="8571070" border="0" src="https://freight.cargo.site/w/1000/i/8a8f56171215610440278faef7fa6ddf8f16b11b261f139a96117387f39541c8/Dell_Alienware_Screenshots_AdStars_2400x1600_NewYork_2.jpg" /> <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/3bc34d231c32227bbf7552691d7d73e14baeb68201bd77864e5db7fbe60d4065/LurzersArchive.jpg" data-mid="8571071" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/3bc34d231c32227bbf7552691d7d73e14baeb68201bd77864e5db7fbe60d4065/LurzersArchive.jpg" /><img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/1e64c2d9ccae358e5be56136d02af8aabc0e5e5d67ee589d349f5e26b66f8d37/AdsOfTheWorld.jpg" data-mid="8571072" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/1e64c2d9ccae358e5be56136d02af8aabc0e5e5d67ee589d349f5e26b66f8d37/AdsOfTheWorld.jpg" /><img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/02d4985f636e5241ab3e26b12f4df37eb15bb11bfddbcd8be4e4c525f0cccce4/BestAdsOnTv.jpg" data-mid="8571074" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/02d4985f636e5241ab3e26b12f4df37eb15bb11bfddbcd8be4e4c525f0cccce4/BestAdsOnTv.jpg" /> CD: Marlon Zanatti CW: Felipe Dornelas https://paolallaneza.com/TikTok-NewFronts Tue, 16 Nov 2021 18:28:38 +0000 PAOLALLANEZA https://paolallaneza.com/TikTok-NewFronts TIKTOK NEWFRONTS TikTok NewFronts 2021 was a dynamic 45 minute-long digital presentation of how the platform drives culture. Run of show included a series of TikTok 101 sizzles, virtual panels, fireside chats, even a live musical performance by Tai Verdes. Working with the amazing team at Young Hero, I acted as Creative Director overseeing the project. <img width="1034" height="310" width_o="1034" height_o="310" data-src="https://freight.cargo.site/t/original/i/2c43febb2b7990f555604bcc6eff7223c26d9aa888eb4edf8008d16bba09c0f3/Screen-Shot-2021-08-25-at-12.37.43-PM.png" data-mid="124770551" border="0" src="https://freight.cargo.site/w/1000/i/2c43febb2b7990f555604bcc6eff7223c26d9aa888eb4edf8008d16bba09c0f3/Screen-Shot-2021-08-25-at-12.37.43-PM.png" /> WHAT IS NEWFRONTS?NewFronts is a highly anticipated annual industry event where digital and social platforms showcase what makes them tick. For TikTok, this means capturing how they spread creativity and joy while connecting brands, creators and fans. <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/e6d3bf8b4c55e4b204975ac23f78f571fa1cde19fb865f9912c8ca3dc10afbd5/TIKTOK_NEWFRONTS_V7_main_logo-copy.gif" data-mid="124770597" border="0" src="https://freight.cargo.site/w/1000/i/e6d3bf8b4c55e4b204975ac23f78f571fa1cde19fb865f9912c8ca3dc10afbd5/TIKTOK_NEWFRONTS_V7_main_logo-copy.gif" /> DESIGN SYSTEMThe goal of the design system was to harness TikTok’s playful energy to drive momentum throughout the 45 minute-long presentation. 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data-src="https://freight.cargo.site/t/original/i/a988637249e6dbf212b01e13a00f1e2c0b2e089689b181224002353126f13ee6/Screen-Shot-2021-05-20-at-10.49.17-PM.png" data-mid="124770577" border="0" src="https://freight.cargo.site/w/750/i/a988637249e6dbf212b01e13a00f1e2c0b2e089689b181224002353126f13ee6/Screen-Shot-2021-05-20-at-10.49.17-PM.png" /> <img width="750" height="319" width_o="750" height_o="319" data-src="https://freight.cargo.site/t/original/i/18c705710b10ee45fe9eb7c45bee16c5bc683e2c9048cb8db1b8d8392dac09e5/Screen-Shot-2021-05-20-at-10.49.08-PM.png" data-mid="124770570" border="0" src="https://freight.cargo.site/w/750/i/18c705710b10ee45fe9eb7c45bee16c5bc683e2c9048cb8db1b8d8392dac09e5/Screen-Shot-2021-05-20-at-10.49.08-PM.png" /> <img width="750" height="324" width_o="750" height_o="324" data-src="https://freight.cargo.site/t/original/i/2166c09cbcadc82439711433ad57dc57c0d004c5bb4af8556f2e95c8c8796a91/Screen-Shot-2021-05-20-at-10.50.18-PM.png" data-mid="124770587" border="0" src="https://freight.cargo.site/w/750/i/2166c09cbcadc82439711433ad57dc57c0d004c5bb4af8556f2e95c8c8796a91/Screen-Shot-2021-05-20-at-10.50.18-PM.png" /> <img width="750" height="322" width_o="750" height_o="322" data-src="https://freight.cargo.site/t/original/i/31965baaae02334bd8256b941c2a6ece8591237aed566115bf12600b8376ad4b/Screen-Shot-2021-05-20-at-10.47.47-PM.png" data-mid="124770565" border="0" src="https://freight.cargo.site/w/750/i/31965baaae02334bd8256b941c2a6ece8591237aed566115bf12600b8376ad4b/Screen-Shot-2021-05-20-at-10.47.47-PM.png" /> <img width="750" height="319" width_o="750" height_o="319" data-src="https://freight.cargo.site/t/original/i/87208e4a0165dd9bda4465c8b1919eb90b8b489d5c35e3310c315a56600509b9/Screen-Shot-2021-05-31-at-10.33.03-PM_2.png" data-mid="124772253" border="0" src="https://freight.cargo.site/w/750/i/87208e4a0165dd9bda4465c8b1919eb90b8b489d5c35e3310c315a56600509b9/Screen-Shot-2021-05-31-at-10.33.03-PM_2.png" /> Press:AdWeek: Amazon, TikTok, Roku Among 2 Dozen Presenters Set for IAB's 2021 NewFront AdAge:&nbsp;5 NEWFRONT TAKEAWAYS: WHAT BRANDS SHOULD KNOW ABOUT AMAZON, YOUTUBE, TIKTOK, ROKU AND MORE Campaign:&nbsp;TikTok to marketers: Go native and multigenerational Digiday:&nbsp;Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video TubeFilter:&nbsp;Insights: NewFronts Companies Pitched Big Screens And Brand Safety, Until TikTok Came Along&nbsp;“TikTok, which had the NewFronts’ most entertaining presentation, leaned even further into its differentness on the digital stage. Digital Information World:TikTok Talks About Advertisement And Creators In NewFronts 2021 Convention Deadline:&nbsp;TikTok – Not Just For Gen Z Anymore; Platform Pitches Advertisers With No Forced Sale Looming, New CEO In Place https://paolallaneza.com/8K-Monitor Thu, 15 Mar 2018 14:31:48 +0000 PAOLALLANEZA https://paolallaneza.com/8K-Monitor EVERYTHING IS BEAUTIFUL IN 8K. The only way to experience realistic images like never before is on the award-wining, world's first 8K monitor&nbsp;featuring Dell PremierColor. It shows such incredible detail that even the grossest, ugliest of things are beautiful to look at. The resolution is so sharp and crisp, you see EVERY beautiful detail― no matter the subject.&nbsp;&nbsp;<img width="7050" height="4950" width_o="7050" height_o="4950" data-src="https://freight.cargo.site/t/original/i/ffb4d5c2fdeac4ccde02c0aab9d56b30f8c38c17be1660ce07e814d7af57b64d/muffin_02.17_EverythingLooksBetter_LR.jpg" data-mid="69634338" border="0" src="https://freight.cargo.site/w/1000/i/ffb4d5c2fdeac4ccde02c0aab9d56b30f8c38c17be1660ce07e814d7af57b64d/muffin_02.17_EverythingLooksBetter_LR.jpg" /><img width="7050" height="4950" width_o="7050" height_o="4950" data-src="https://freight.cargo.site/t/original/i/176229f1d12aec5555abbd383479fffa81a07d8feaa0fcc9f234341e25b14c4e/cocaroach_02.17_EverythingLooksBetter_LR.jpg" data-mid="69634268" border="0" src="https://freight.cargo.site/w/1000/i/176229f1d12aec5555abbd383479fffa81a07d8feaa0fcc9f234341e25b14c4e/cocaroach_02.17_EverythingLooksBetter_LR.jpg" /><img width="7050" height="4950" width_o="7050" height_o="4950" data-src="https://freight.cargo.site/t/original/i/d474b4af739eeb73ac6cd4989433a8b4ca4a39250345188115c9fcf66ea671d9/chocolatecake_02.17_EverythingLooksBetter_LR.jpg" data-mid="69634216" border="0" src="https://freight.cargo.site/w/1000/i/d474b4af739eeb73ac6cd4989433a8b4ca4a39250345188115c9fcf66ea671d9/chocolatecake_02.17_EverythingLooksBetter_LR.jpg" /><img width="7050" height="4950" width_o="7050" height_o="4950" data-src="https://freight.cargo.site/t/original/i/605bcc565899e947f4c9b80da95d7e7083d9b91f1cefa62b41546bd1541243a4/gum_02.17_EverythingLooksBetter.jpg" data-mid="69634158" border="0" src="https://freight.cargo.site/w/1000/i/605bcc565899e947f4c9b80da95d7e7083d9b91f1cefa62b41546bd1541243a4/gum_02.17_EverythingLooksBetter.jpg" /> https://paolallaneza.com/Dell-Spiderman Fri, 29 Dec 2017 22:35:38 +0000 PAOLALLANEZA https://paolallaneza.com/Dell-Spiderman Spiderman Upside Down RoomIn anticipation of the upcoming release of the new Spiderman movie, Dell launched a partnership with Spiderman and released various spots. We expanded on the spots to an activation and created an upside down room. <img width="7050" height="4950" width_o="7050" height_o="4950" data-src="https://freight.cargo.site/t/original/i/ee78f3b01756c643ef1019d1e459ec681fa0a6ee10119804b6021bff891ddd80/DELL_SpidermanRoom_CannesBoard_23.5x16.5_r2.jpg" data-mid="8838260" border="0" src="https://freight.cargo.site/w/1000/i/ee78f3b01756c643ef1019d1e459ec681fa0a6ee10119804b6021bff891ddd80/DELL_SpidermanRoom_CannesBoard_23.5x16.5_r2.jpg" /> <img width="4066" height="3300" width_o="4066" height_o="3300" data-src="https://freight.cargo.site/t/original/i/d029ad1d372e4022be7c508fcd3b9564bde8dc7bf4f684f63f96c89fa5326c4c/Spiderman_YouTube_2560x1440_OPT3B.jpg" data-mid="8838363" border="0" src="https://freight.cargo.site/w/1000/i/d029ad1d372e4022be7c508fcd3b9564bde8dc7bf4f684f63f96c89fa5326c4c/Spiderman_YouTube_2560x1440_OPT3B.jpg" /> CD: Marlon Zanatti CW: Felipe Dornelas https://paolallaneza.com/Puedes-Mas Fri, 31 Jan 2020 00:00:34 +0000 PAOLALLANEZA https://paolallaneza.com/Puedes-Mas C&amp;W Communications is a telecommunications company which has operations in the Caribbean and Central America. +Móvil is the leading telecommunications company in Panamá and is actually jointly owned by the Panamanian State. With the most cell towers in the country, it is known as the strongest and most reliable signal in Panamá (La Señal de Panamá). We took advantage of the strength and history of the brand in order to show the extent to which progress&nbsp; can be achieved when being connected to the Panama Signal. The campaign highlights 5 different people that all use +Móvil’s range of services in their everyday life to progress and achieve more. From a lowly ranger to a auto shop owner, everyone can continue to do more when connected to the strongest signal in Panamá.“Puedes Más con La Señal de Panamá”&nbsp;The campaign launched with 2 anthem spots, 5 individual stories for TV, a ton of social and collateral. The beauty of this campaign was that an offer was never involved with our heros. This is all about getting to know our heros and how they are truly achieving more being connected. Social Media Each hero had their own unique social media story. General content that spoke to them and who they are and one about connectivity and how they use technology to stay connected. Hipoloto Social: Anita Social: Annissamyd Social: Karol Social: CD: Ana Testa CW: Olga Castellanos AD: Lauren Solberg Production: Vato LA https://paolallaneza.com/Clave Fri, 31 Jan 2020 20:07:32 +0000 PAOLALLANEZA https://paolallaneza.com/Clave The Clave Card in Panama is a trusted system of payment that most people use in stores in its physical form. Now, +Móvil is introducing a way for Panamanians to pay using their Clave Cards for their cell phone services, whether it be topping up, buying new services, or paying their bills, they can use the Clave Card on +Móvil’s app called MiMás App without having to worry. The obstacle was approaching making Panamanians understand that using Clave is easy, fast, and secure. Using illustrations and little videos of common situations all Panamanians can relate to, we got the message across that using Clave was the best way to top up. Social Videos Social Static<img width="538" height="683" width_o="538" height_o="683" data-src="https://freight.cargo.site/t/original/i/8a61a0c2dad4f8c71691edb088efb3202804c4d95011f86b9f863d96d20ab956/Screen-Shot-2020-05-05-at-6.44.29-PM.png" data-mid="69823525" border="0" src="https://freight.cargo.site/w/538/i/8a61a0c2dad4f8c71691edb088efb3202804c4d95011f86b9f863d96d20ab956/Screen-Shot-2020-05-05-at-6.44.29-PM.png" /><img width="537" height="687" width_o="537" height_o="687" data-src="https://freight.cargo.site/t/original/i/3137de00c2b9044597b5fa922a80e799913461202ff52dfb2f8523d384d0d764/Screen-Shot-2020-05-05-at-6.45.36-PM.png" data-mid="69823527" border="0" src="https://freight.cargo.site/w/537/i/3137de00c2b9044597b5fa922a80e799913461202ff52dfb2f8523d384d0d764/Screen-Shot-2020-05-05-at-6.45.36-PM.png" /><img width="534" height="896" width_o="534" height_o="896" data-src="https://freight.cargo.site/t/original/i/866cf9bd7976d90d51941905e3a9716d12a654af9538afc6fc6b0f41e3f748dd/Screen-Shot-2020-05-05-at-6.46.18-PM.png" data-mid="69823531" border="0" src="https://freight.cargo.site/w/534/i/866cf9bd7976d90d51941905e3a9716d12a654af9538afc6fc6b0f41e3f748dd/Screen-Shot-2020-05-05-at-6.46.18-PM.png" /> Stories<img width="1422" height="479" width_o="1422" height_o="479" data-src="https://freight.cargo.site/t/original/i/6e686137722c087ed564d5fcbac0193bfe0f7f3f5a0da59c793ac966e19487bc/Screen-Shot-2020-05-05-at-6.49.04-PM.png" data-mid="69823532" border="0" src="https://freight.cargo.site/w/1000/i/6e686137722c087ed564d5fcbac0193bfe0f7f3f5a0da59c793ac966e19487bc/Screen-Shot-2020-05-05-at-6.49.04-PM.png" />Digital banners<img width="1080" height="351" width_o="1080" height_o="351" data-src="https://freight.cargo.site/t/original/i/155dcc2633964349c7e55a0664576c6f4a28007a8eaf90ed15e89fbe42cc40b0/Screen-Shot-2020-05-05-at-6.50.02-PM.png" data-mid="69823535" border="0" src="https://freight.cargo.site/w/1000/i/155dcc2633964349c7e55a0664576c6f4a28007a8eaf90ed15e89fbe42cc40b0/Screen-Shot-2020-05-05-at-6.50.02-PM.png" /> https://paolallaneza.com/Payless Fri, 24 Apr 2015 17:13:17 +0000 PAOLALLANEZA https://paolallaneza.com/Payless Payless is a brand mostly known in the United States as being wholesome and discounted. The angle the US Hispanic market needed to take was appealing to moms that are the main purchaser for their home. For the Hispanic market, moms are very near and dear to the heart and have some universal truths that most of us can relate to. Latin America &amp; Puerto Rico spot for Mother's Day: Latin America &amp; Puerto Rico spot for Back To School: Latin America &amp; Puerto Rico spot for Holiday: Latin America &amp; Puerto Rico spot for BOGO (Buy One Get One): <img width="5000" height="3235" width_o="5000" height_o="3235" data-src="https://freight.cargo.site/t/original/i/dd69429d4b7363ba44bd8cfc54548546b8722e639ed81b009d97e94b41923cca/PORTFOLIO_CM2_o.jpg" data-mid="8558152" border="0" src="https://freight.cargo.site/w/1000/i/dd69429d4b7363ba44bd8cfc54548546b8722e639ed81b009d97e94b41923cca/PORTFOLIO_CM2_o.jpg" /><img width="5000" height="3235" width_o="5000" height_o="3235" data-src="https://freight.cargo.site/t/original/i/56248ee3826cce828334986db84182358f201a48b4eb65f7824992027a47dc76/PORTFOLIO_CM3_o.jpg" data-mid="8558153" border="0" src="https://freight.cargo.site/w/1000/i/56248ee3826cce828334986db84182358f201a48b4eb65f7824992027a47dc76/PORTFOLIO_CM3_o.jpg" /><img width="5000" height="3235" width_o="5000" height_o="3235" data-src="https://freight.cargo.site/t/original/i/da4b5f06e77ee6f36e13f05bc54ab7432031cbb0ae793b9a468e90ebb883a4da/PORTFOLIO_CM4_o.jpg" data-mid="8558154" border="0" src="https://freight.cargo.site/w/1000/i/da4b5f06e77ee6f36e13f05bc54ab7432031cbb0ae793b9a468e90ebb883a4da/PORTFOLIO_CM4_o.jpg" /><img width="5000" height="3235" width_o="5000" height_o="3235" data-src="https://freight.cargo.site/t/original/i/a334921151743d684c8905c93b00c34ab2046366c9b6ce3aa5d9690981b9ba39/PORTFOLIO_CM5_o.jpg" data-mid="8558155" border="0" src="https://freight.cargo.site/w/1000/i/a334921151743d684c8905c93b00c34ab2046366c9b6ce3aa5d9690981b9ba39/PORTFOLIO_CM5_o.jpg" /><img width="5000" height="3235" width_o="5000" height_o="3235" data-src="https://freight.cargo.site/t/original/i/dcfeacf0c4b531c3e5d59c79ebcb813551b936f51efecc2a5587a91a7cb78c0c/PORTFOLIO_CM6_o.jpg" data-mid="8558156" border="0" src="https://freight.cargo.site/w/1000/i/dcfeacf0c4b531c3e5d59c79ebcb813551b936f51efecc2a5587a91a7cb78c0c/PORTFOLIO_CM6_o.jpg" /><img width="5000" height="3235" width_o="5000" height_o="3235" data-src="https://freight.cargo.site/t/original/i/10a638fe31cc927b2638021a3307d8480a095117d5d2d49ebf502822afee1ade/PORTFOLIO_CM7_o.jpg" data-mid="8558157" border="0" src="https://freight.cargo.site/w/1000/i/10a638fe31cc927b2638021a3307d8480a095117d5d2d49ebf502822afee1ade/PORTFOLIO_CM7_o.jpg" /><img width="5000" height="3235" width_o="5000" height_o="3235" data-src="https://freight.cargo.site/t/original/i/23ff0a895f73a97f45f593a53bcce93acb6160902dedec11d25ee62af777a25e/PORTFOLIO_CM8_o.jpg" data-mid="8558158" border="0" src="https://freight.cargo.site/w/1000/i/23ff0a895f73a97f45f593a53bcce93acb6160902dedec11d25ee62af777a25e/PORTFOLIO_CM8_o.jpg" />CD: Susan Bertocchi CW: Olga Fuster https://paolallaneza.com/Rocket-Mortgage Fri, 04 Oct 2019 21:01:15 +0000 PAOLALLANEZA https://paolallaneza.com/Rocket-Mortgage Rocket Mortgage by Quicken Loans needed to introduce itself to the US Hispanic Market. The campaign launched with “Te Entendemos. Te Ayudamos.” (We get you. We help you.) and included two TV spots, Radio, many unique video social posts, and digital banners. <img width="984" height="1582" width_o="984" height_o="1582" data-src="https://freight.cargo.site/t/original/i/588d2530e5cb4ca397a3a01b352dbdbededf81268ab862b25913e437bb7b0970/Screen-Shot-2020-01-30-at-6.14.12-PM.png" data-mid="59874765" border="0" src="https://freight.cargo.site/w/984/i/588d2530e5cb4ca397a3a01b352dbdbededf81268ab862b25913e437bb7b0970/Screen-Shot-2020-01-30-at-6.14.12-PM.png" /> <img width="980" height="1566" width_o="980" height_o="1566" data-src="https://freight.cargo.site/t/original/i/05874a21e53b8ae90fc9ae3dba6c11f1187a6b1f77d00cc51e38cf604cdb0585/Screen-Shot-2020-01-30-at-6.14.06-PM.png" data-mid="59874764" border="0" src="https://freight.cargo.site/w/980/i/05874a21e53b8ae90fc9ae3dba6c11f1187a6b1f77d00cc51e38cf604cdb0585/Screen-Shot-2020-01-30-at-6.14.06-PM.png" /> <img width="974" height="1734" width_o="974" height_o="1734" data-src="https://freight.cargo.site/t/original/i/730a85cc7e1eb4831f08b85bcab8592fec16422c69697778c9bd6b78f6e53dd9/Screen-Shot-2020-01-30-at-6.14.19-PM.png" data-mid="59874766" border="0" src="https://freight.cargo.site/w/974/i/730a85cc7e1eb4831f08b85bcab8592fec16422c69697778c9bd6b78f6e53dd9/Screen-Shot-2020-01-30-at-6.14.19-PM.png" /> <img width="970" height="1694" width_o="970" height_o="1694" data-src="https://freight.cargo.site/t/original/i/b28e74cc89b128c4baf23a075942c5a68776897bd18273f87801bb8299eb906a/Screen-Shot-2020-01-30-at-6.13.59-PM.png" data-mid="59874763" border="0" src="https://freight.cargo.site/w/970/i/b28e74cc89b128c4baf23a075942c5a68776897bd18273f87801bb8299eb906a/Screen-Shot-2020-01-30-at-6.13.59-PM.png" /> <img width="588" height="1024" width_o="588" height_o="1024" data-src="https://freight.cargo.site/t/original/i/132d8c8085bf6edd2f2de7688867173ce721cd83d237e5e304b5eb649798c68d/Screen-Shot-2020-01-30-at-6.13.19-PM.png" data-mid="59874761" border="0" src="https://freight.cargo.site/w/588/i/132d8c8085bf6edd2f2de7688867173ce721cd83d237e5e304b5eb649798c68d/Screen-Shot-2020-01-30-at-6.13.19-PM.png" /> <img width="984" height="1574" width_o="984" height_o="1574" data-src="https://freight.cargo.site/t/original/i/ea6c865f8e992c681699efa80f51860a42ebff6ea98a85d7aa11f644f3e3a885/Screen-Shot-2020-01-30-at-6.13.54-PM.png" data-mid="59874762" border="0" src="https://freight.cargo.site/w/984/i/ea6c865f8e992c681699efa80f51860a42ebff6ea98a85d7aa11f644f3e3a885/Screen-Shot-2020-01-30-at-6.13.54-PM.png" /> CD: Marcos Moure CW: Jorge Brieva https://paolallaneza.com/Dell-Small-Business Sat, 30 Dec 2017 00:16:35 +0000 PAOLALLANEZA https://paolallaneza.com/Dell-Small-Business Dell as a Small Business PartnerHighlighting small business advisors that work together with small businesses daily, Dell came out with 3 different stories that launched long format features on social media in addition to collateral, posts, and other material. <img width="3600" height="3600" width_o="3600" height_o="3600" data-src="https://freight.cargo.site/t/original/i/ce59859ffa054f42ed093f390553be9ce9e04e2c6ad91331f5240d34149c5985/Social-Media_SB.jpg" data-mid="59862075" border="0" src="https://freight.cargo.site/w/1000/i/ce59859ffa054f42ed093f390553be9ce9e04e2c6ad91331f5240d34149c5985/Social-Media_SB.jpg" /><img width="1860" height="1412" width_o="1860" height_o="1412" data-src="https://freight.cargo.site/t/original/i/5e0f482cdaf5e07f6f3fc77ebe6ac2b3027c7e9fc36fd987429e85d0995072f5/Screen-Shot-2020-01-30-at-3.06.42-PM.png" data-mid="59860438" border="0" src="https://freight.cargo.site/w/1000/i/5e0f482cdaf5e07f6f3fc77ebe6ac2b3027c7e9fc36fd987429e85d0995072f5/Screen-Shot-2020-01-30-at-3.06.42-PM.png" /> Dell + IngresseThe next iteration of this campaign was partnering with another small business called Ingresse. Ingresse is a Brazilian social ticketing company that enables people to discover the latest concerts, nightclubs, parties, and theater plays. The campaign was blown out including everything from video and mini vignettes to banner ads and social media. <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/5b1ced660702d33894821437461ce489eb14715bcfc066598c4a8e851cc71168/Ingresse.jpg" data-mid="8571143" border="0" src="https://freight.cargo.site/w/1000/i/5b1ced660702d33894821437461ce489eb14715bcfc066598c4a8e851cc71168/Ingresse.jpg" /> Dell + PrintiDell launched a partnership with small businesses. This particular campaign was done with Printi, a publishing company, based out of Brazil.CD: Marlon Zanatti CW: Felipe Dornelas